UNDERSTAND THE PROBLEM
Why do commercial captive lions need the support
of South Africans now?
Understand the campaign.
The campaign to end the commercialisation of captive lions has spanned many years. In May 2021, Minister Creecy — the current Minister of Forestry, Fisheries and the Environment — declared that South Africa would no longer support the captive breeding, keeping and trade of lions.
We were then, and are still now, in full support of Minister Creecy to put an end to the commercial captive lions breeding industry.
We encourage all South Africans to support Minister Creecy and the rest of the South African government to take the next necessary step on this journey. We ask for the Minister to transition from a voluntary exit to mandatory phase out of the commercial captive lion industry.
This is what our lions deserve. It’s time for #PrideNotCruelty.
World Animal Protection have new evidence of cruel and illegal activity at “secret” lion farms.
Who is behind the #PrideNotCruelty campaign?
This campaign is a joint venture between World Animal Protection, Blood Lions and Treeshake.
About Treeshake
Treeshake is a social marketing & communications agency. They specialise in growing purposeful communities and movements. With roots in education & training they strive to empower people to make a difference in their own lives, and in their communities.
About World Animal Protection
A global organisation dedicated to protecting animals, World Animal Protection have been around for over 55 years and have 14 offices all over the world. Championing the voiceless animals of the world, they are the change-makers at the heart of this campaign.
About Blood Lions
A campaign and film detailing the brutal captive lion industry in South Africa, Blood Lions is dedicated to ending the captive lion industry in South Africa for good.
About Farirai Sanyika
Farirai — or Fari as she’s fondly known by friends — is the voice behind GoPhari, a blog and travel company for solo travellers. Fari is the lead advocate on the #PrideNotCruelty campaign, lending her influence to drive meaningful change for lions.
